Digital Camera Technology

With all the stiff competition in the digital camera market, it is difficult for the consumer to choose just the one product that he or she will be using for the next couple of years. Let’s face it; all the new ads on digital cameras make you drool for the products. But you can’t purchase everything you see because not all the products are as good as they are marketed to be. Here’s a look at the top digital cameras by brand and in the market.

Sony

Sony is kicking off the year to a good start with their release of the H7 and the newly released H9. So what’s the difference? The H7 sports an 8.1 mega pixel sensor, 15x optical zoom and 30x digital zoom, HDTV output, and a 2.5 inch LCD display. The only difference is that the H9 has a 3.0-inch display. This may be something that you have to think about. If you are into larger displays the H9 will be perfect. Otherwise, you can save a few bucks and spend it on the slightly cheaper H7.

Canon

Some of the top digital cameras can be found in the guise of Canon’s steel-bodied marvels. They are known for their IXUS models, compact cameras that pack the power of some of the best professional cameras of other brands. Canon’s latest offering, the Canon Powershot S5 IS, is an 8 mega pixel monster with a DIGIC III Image Processor that helps with reducing blur in images and sharpens it while letting out colors more vividly than originally taken. With a 12x optical zoom and a 4x digital zoom, the camera will also be welcomed for its face detection auto focus which allows the camera to “know” that it needs to take a picture of a person face and not something farther off. The other advantage is that it uses standard AA batteries which are available in any department store; no more worries about looking for special batteries.

Casio

The team at Casio is also not to be outdone; the company is known for its brand of super slim cameras known as the Exilim. They recently just released one of their top digital cameras, the Exilim EX-Z75. An update to the EX-Z70, the camera still sports a 7 mega pixel sensor, a large 2.6-inch display, 3x optical zoom and 4x digital zoom; all packed in the slim casing that the Exilim is known for. Canon’s EX-Z75 is the perfect pocket camera to bring around on short trips. It’s easy to use and the quality of photographs is definitely something you won’t have to worry about.

These are a few of the top cameras that are available by some of the top brands in the world. Naturally, all the digital camera companies are whipping out their top digital cameras for their share of a market that’s expected to boom in 2008. If you still can’t figure out what brand you can trust, take a load off and head down to your nearest reseller. Test the cameras first and imagine how it can fit into your lifestyle.