Digital Camera Technology

Consumers are becoming more brand conscious even when it comes to purchasing gadgets. This is not far from the truth either when dealing with digital cameras. With most people leaning towards brands like Nikon and Canon when it comes to their DSLR needs (this is partly because of the units are much more affordable than other brands), Sony has cornered a market all for its own customers with the Cybershot.

What It Is

Cybershot is a line of digital cameras developed by Sony for the consumer on the go. Well known for it’s point and shoot capability, the Cybershot stands out as one of the most popular lines of digital camera’s ever made. Sony’s latest digital cameras prove that the Cybershot line is here to stay. With the latest DSC-H7 and DSC-H9, Sony aims to continue the success that was given them with the release of the previous DSC-H5.

Why It’s a Hit

The Cybershot is so popular mostly because of its portability and its power. Think about all the great things a camera can do and you are probably thinking about a Cybershot. Even with the Son’y latest digital cameras in the Cybershot line out in the market (H7 and H9, which are not exactly pocket-friendly), there’s no telling what the digital camera leader will come up with to top those. The Cybershot is also a very affordable camera, something that can be used by just about anybody but with professional results.

The H7 and H9

With the release of the H2 and the H5, nobody expected that the Cybershot would take a step into the professional realm with a set of super-zoom lenses. Each of these cameras has a 12x zoom capability and their only real difference is in LCD size and number of pixels. The H5 was a huge success which led to the release of Sony’s latest digital cameras, the H7 and H9. The H7 is a welcome upgrade to the H2 and boasts of a 15x optical zoom, 30x digital zoom, and an 8.1 mega pixel sensor. With shot stabilization and HDTV output, this makes the H7 one of the hardest products to beat. Save for the small 2.5 inch LCD, the H7 takes the place of previous models as one of the most popular in its Cybershot line. The H9, however, has a 3.0 inch LCD screen. Slightly more expensive than the H7, the H9 also has a 15x zoom, a special 25x Precision Digital zoom and also has a double anti-blur feature. The new model also has one of Sony’s newest technologies, the BIONZ processor. The image processor optimizes data from the 8.1 mega pixel images it captures and then reduces noise levels which means better production of photographs and more vivid colors.

Sony is definitely doing it again. With Sony’s latest digital cameras, the only thing left to tackle is the price tag. Some of their cameras range in price from about $600 to $1000, depending on the model. But in any case, a single purchase of one of Sony’s latest digital cameras will be one of the best investments you’ll make for the next couple of years or more. Still not convinced? Try it out at a store near you.